Matt Duhe | In Context

Oliver Buchannon

Matt Duhe

AI buying just started looking less like software and more like hiring a firm

May 12, 2026

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3 min read

AI buying just started looking less like software and more like hiring a firm

What happens when choosing an AI model becomes choosing your AI team?

The goalposts have moved.

May 3, 2026

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3 min read

The goalposts have moved.

What happens when “we use ChatGPT” is behind the curve?